Email Marketing

Email has been called the “killer app” of the Internet. Without doubt it's one of the most powerful online marketing tools available to you. It is also the most misused online marketing tool! So use with caution.

A common form of email marketing is email Newsletters.

These are a great way of staying in contact with clients by providing news and information they are interested in. Usually the newsletter contains enough information in its own right to be of use and features appropriate links back to your web site for more in depth information.

Email newsletters can be produced in plain text and/or HTML formats. HTML emails look like web pages and so provide better branding opportunities.

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