Offline Marketing

Online and offline marketing should be integrated for maximum effect. Traditional marketing can play a big part in informing your target audience about your web site. Advertising, direct marketing and PR should all be included in your web site promotional plan.

Ensure your web site address (the URL – appears on all forms of written communication such as stationary, business cards, print ads, signage and packaging.

If feasible, include the URL on any radio and TV advertising you do. Easy to remember simple URLs are needed, so it may be necessary to obtain additional URLs if your main web site address is too complicated or long.

A word of warning

If you are in the situation of having multiple domain names for the same website then steps must be taken to ensure you are not hit with duplicate content penalties by Google and other search engines.

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